From blood red to dark rosé to bright pink, lipstick is now available in every color imaginable. But how do you apply lipstick so that it lasts a long time and doesn’t run at the edges? We’ll show you how to achieve perfect, long-lasting kissable lips!
Lipstick is conquering the world
In 1883, at the World’s Fair in Amsterdam, a Parisian perfume manufacturer introduced a small stick wrapped in fine tissue paper that would conquer the world: lipstick. 140 years later, we can find it in almost every handbag because it has become the most popular and best-selling make-up tool in the world.
What needs to happen before applying lipstick?
Lip care is the be-all and end-all for perfectly made-up lips. Even the most beautiful lipstick doesn’t work on chapped lips. Therefore, you should regularly give your lips a little wellness treatment.
Start with a lip scrub. Gently massage the lips with your fingertips to loosen dry skin cells. Alternatively, you can also use a soft toothbrush and gently circle your lips.
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Next, your lips get an extra dose of moisture, for example, in the form of a lip balm or a lip mask. The latter is also available as a practical overnight mask.
Treat your lips to intensive lip care at least once a week. This makes any lipstick easier and more even to apply.
What goes under the lipstick?
Right before you apply lipstick, you should use a lip primer. This clever beauty product acts as a primer and moisturizes your lips. Lip primer prevents small, unsightly cracks and ensures that the lipstick lasts longer. Now your lips are ready for a bright or subtle color.

Apply lipstick, step by step
Take your time when applying lipstick. The more carefully you proceed, the better you will achieve perfectly made-up kissable lips. Plus, the color lasts longer. In addition to your favorite lipstick, you also need a contour pencil, also known as a lip liner.
Step 1: Draw contours
The lip liner prevents the color from running unsightly beyond the edge of the lips. Before applying the lipstick, trace the edges exactly from the middle to the corners of the mouth. You can choose a transparent contour pencil or a colored lip liner.
Make sure to visually proportion the lips evenly using the contour pencil. If your upper lip is larger, draw the contours on the inner edge of the lips. If your lips are narrower, place the pencil on the outer edge.
Step 2: Fill in contours
To make the lipstick last longer, fill in the contours with a contour pencil before applying.
Important: The contour pencil must not be darker than the lipstick itself. As the day goes on, the color slowly disappears from the lips; the edge remains. Therefore, always choose the contour pencil in the color of your lips or lipstick, and always blend it well.
Step 3: Apply lipstick
Use a lip brush to apply lipstick. This allows the color to be best distributed, and small imperfections can be easily leveled out.
Start in the middle of the lower lip and use the brush to sweep the lipstick first to one corner of the lip, then to the other.
Then fill in the upper lip. Start at the corner of the mouth and apply the color all the way to the heart of the lip. Use the same principle to fill the other side with color.
The corners of the mouth also need to be made up so that the lips appear well connected. The lipstick will last longer if you apply it in several layers and gently dab it with a tissue in between.
Tip: If something goes wrong, you can simply carefully remove small slip-ups with a cotton swab dipped in make-up remover.
Step 4: Fix lipstick
After applying the lipstick, you can fix it with a loose, transparent powder. To do this, place a layer of facial tissue on your lips and carefully dab the tissue with the powder. It is important that the powder does not come into direct contact with the lips.
Step 5: Make lips shine with lip gloss
On average, matte lipstick lasts longer than glossy lipstick. If you want to make your lips shine, you can now apply a transparent lip gloss. Here too, you should use a brush and work your way from the center outwards.