For the second consecutive year, H & M presents its line of ready-to-wear for the Coachella festival. Folk atmosphere await you!
The end of April is usually as much awaited by music lovers as fashion enthusiasts. The reason? The festival Coachella. The cult music festival, Coachella has become progressively time, the benchmark very many stars, to the point of becoming “the place to be” and a real fashion festival. The proof for the second consecutive year, H & M created a collection of ready-to-wear for the event.
“At Coachella, fashion and music are used to express an energy”
It is now seven years H & M sponsors the Coachella Valley Music and Arts Festival, but only two years since the brand created a collection especially for the Festival. Last year, the ready-to-wear-known worldwide brand of creating a little event by becoming ” the first brand to work with the Coachella festival to develop a clothing collection ” Lydon says Ross, designer H & M said in a statement. She added that: ” The success of the first collaboration was such that we decided to create a complete collection this season At Coachella, fashion and music are used to express an energy and that is also what. this collection symbolizes. ”
For this second line, one finds the bohemian spirit so characteristic of the festival with folk inspirations blouses, fringed tops (obviously!), Combinations printed near the bodies, cut jeans, a denim playsuit or miniskirts … H & M Loves Coachella also offers accessories, such as the inevitable sunglasses, hats and shoes. On the side of the man’s dressing room, we find T-shirts with prints, mismatched shirts, shorts and denim shorts.
The collection H & M Loves Coachella 2016 will be launched in two stages, on 31 March and 14 April 2016 in all H & M stores (that sell the Divided line) and online at e-shop. Jennifer Delattre