It does not advertise everywhere, and it virtually sells Asian cosmetics in chain stores. But at the same time, the popularity of Asian cosmetics is growing every day. Why is everyone so excited to order cosmetics from Asia, and what brands should they pay attention to?
The range of products is not limited to famous Korean cosmetics. As you may remember from geography lessons, Asia is a very large region. So it has its own beauty brands and tradition of self-care in each country of the region.
Asian cosmetics: brands that are worth a try
Korean cosmetics
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perhaps the most famous in our country. On the Internet, you can find a lot of positive feedback about Korean cosmetics, confirming the universal appeal of these funds.
The beauty industry in South Korea is now experiencing a very rapid period of development. As in other countries in Asia, Korean girls dream of having snow-white skin, so many products for the face and body are available with a whitening effect. Not only that, but it is also now completely possible for Korean brands to produce any cosmetics, including ecological ones, without parabens or animal testing.
An important difference and attractive part of Korean cosmetics from Asia: is cute ” MiMi mish nye” cans in the form of ice cream cones, pandas, and seals. Another advantage of these products is their low price.
Japanese
Japanese cosmetics are very effective because it is the first time to actively use hyaluronic acid, collagen, and coenzyme Q10, adding the components of the caregiver resources. The quality, effectiveness, and safety of these Asian cosmetics are not inferior to those of American and European media. Japanese skincare involves many steps at once, daily, not every day. But the result will be just on the face—just take a look at how young Japanese women look.
From China
Now in China, you can find great products for hair as well as high-quality facial masks. In addition, China made a lot of interesting accessories and beauty products, for example, soup for the formation of a beautiful thin nose and stickers to create “European” folds on the upper eyelid. Not all of them are interested in European beauty because of the large differences in appearance between the Chinese.
Thai Cosmetics
Surely you have already tried many Thai ways of vacationing in Thailand. Russia ( and even worldwide) particularly appreciated the natural coconut oil from Thailand, cloth masks ( a good idea for a souvenir from a vacation), and all kinds of tools for home SPA.
Tony Moly
The pretty young brand quickly gained popularity not only in Asia but also in the European market. In creams and decorations from Tony Moly, always the nice fun package, which will decorate your dressing table and make beauty products a great gift for friends. As a part of that, you will find plant extracts and vegetable oil.
Missha
It was the first brand, Missha, to use snail secretion in creams and moisturizing masks. If you have not tried such care, be sure to pay attention! Furthermore, Missha First Class releases BB-creams.
Etude House
One of the biggest brands in the market for Korean cosmetics. Numerous references confirm the quality of decorative cosmetics and care products at Etude House. By the way, in this brand, you also find a nice package.
Holika Holika
The product brand Holika Holika you with nothing cannot be confused because of its unusual corporate identity: all are decorated with a slight touch of gothic. Even the logo of the brand settled little witch. This means Holika Holika is mostly suitable for young skin.
Asian cosmetics business are a strong economic development trend
Surely every time the word cosmetics is mentioned, we will immediately think of Korea and girls with smooth, white skin and a gentle makeup style. However, in Vietnam, not only Korean cosmetics but also brands from Japan, America, and even Vietnam are creating a huge attraction. Open up the trend in the cosmetics business in Vietnam.
So, today, let’s learn more about the cosmetics business and its potential through the article The cosmetics business is a strong economic development trend.
Why is the Asian cosmetics business a growing trend?
In business, to create market diversity and provide services and products that meet human satisfaction, new business fields are born. Including Asian cosmetics.
Since ancient times, our grandparents have prepared primitive Asian cosmetics from very basic natural ingredients with the desire to make girls more beautiful. Over the years, under people’s creativity and desire for beauty, cosmetic products have been born one after another, such as lipstick, blush, eyebrow pencils, and even complex skin care products.
When using Asian cosmetics, people feel more beautiful, which gradually creates a large demand, bringing about the trend of developing cosmetics globally. In Vietnam, we can see many places selling Korean, Japanese, British, and American cosmetics.
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Customer demand is increasing day by day
According to 2025 statistics, the number of people using Asian cosmetics increased by 30% in both sexes and the proportion of people who do not use cosmetics at all decreased from 24% to 16%. These numbers prove that Vietnamese customers’ need for skin care and beauty Asian cosmetics is increasing in both genders.
This reason can be easily explained because, in a more developed era, women and men have high equality in society; they can go out to work and meet friends, making their appearance a part of their lives. Great concern.
Not only teenagers or young adults take care of their acne-prone skin, but middle-aged women also need to care for and beautify their skin and prevent age-related aging. Investors can learn 6 ways to sell cosmetics effectively and attract customers.
Diverse quality products
Partly due to customer demand, partly due to demand stimulation and competition from brands, Korean cosmetic lines are becoming increasingly diverse.
They may have the same purpose, but a variety of Asian cosmetics come from different ingredients and brands, providing rich choices for customers.
For example, the same product name is Skin Care Serum, but Innisfree has ingredients extracted from green tea leaves, while SNP offers serum extracted from a natural bird’s nest.
This diversity of cosmetics is also due to customer needs in terms of product affordability, skin compatibility, and product expectations.
The article What you need to know about Korean cosmetic products and functional foods may be useful for you.
Asian cosmetics business
Brings high benefits to customers
As humans, everyone wants to become beautiful in everyone’s eyes and their own eyes. However, when developing, not everyone is lucky enough to have a good appearance and will encounter many problems that hinder beauty, such as acne, melasma, freckles, dark skin, etc.
Quality cosmetics were born with the mission of solving all those problems and providing a good-looking appearance. Thereby, it opens up greater opportunities in life and work. That is the great benefit that only quality cosmetics can bring.
Economic development, scale expansion
In the land of kimchi, a leader in the cosmetics industry in Asia, cosmetic exports alone bring this country a huge profit. Showing the great influence of this field on economic development.
Today, many people open stores selling genuine cosmetics, combined with spas, which are also gradually contributing to the country’s economy.
However, to expand the scale and develop the domestic economy more strongly, many Vietnamese people have created cosmetic brands such as Ofelia, MOI, or Lemonade, which are increasingly asserting their position.
In the process of creating their brand, creators may encounter problems such as formulas or processing. But with COANMY and a processing workshop with modern production processes, a factory scale meeting GMP standards, a team of professional engineers, and machinery following Korean standards at COANMY, the process of producing large quantities of cosmetics is no longer possible. hard.
If direct sales require a lot of capital, the article Expanding business scale from online sales may be a useful new idea for you.
Open a cosmetics store
Cosmetics is truly a business trend with the potential to bring high business efficiency and profits. Consider investing in the cosmetics industry if you have a business idea.