MARC JACOBS sunglasses collection organizing a truck tour to present his new Spring-Summer season. Glasses for the occasion, the event will move to four major cities in France. Save the date!

MARC JACOBS Sunglasses organizing a Truck Tour to Present His Collection

Summer is here, so you need sunglasses. No panic, Marc Jacobs thought of us with a new colorful collection! Pastel colors, rounded curves, and gradients bicolor … The creator takes us to the seventies with this new spring-summer collection. Ideal for those who adopt a retro look this summer, sunglasses are as original as each other and assure you, they will feel on the beach. Precisely, speaking of originality, Marc Jacobs has created a rather unusual way to promote its pairs of glasses: organize a truck ride.

The Marc Jacobs tower truck on the roads of France

Marc Jacobs has seen the big picture by deciding to organize a truck turn in four different countries. The event will allow visitors to engrave a pair of goggles and share their best photos using the hashtag #marcthesun. So that you can find all models of the spring-summer collection, the Marc by Marc Jacobs truck will travel the roads of France before traveling to Italy, Spain, and the United States.

Nice, Marseille, Lyon, and Paris, get ready for the arrival of the truck around! The bus did stop at Nice on June 22 Quai Amiral Infernet and then stop in Marseille on June 24 Place Gabriel Peri, the Place Carnot in Lyon on June 25 before completing his journey in Paris on 27 June the Place La Fontaine aux Lions.

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Helena station Ergisi