There are no women who have not heard of the famous Louboutin shoes. Celebrities are no exception. Beyonce wore a pair at Coachella, and Cardi B appears in the music video for “Bodak Yellow,” also in Louboutin shoes.
But why do these shoes cost so much? Beyond the brand and the premium segment that addresses this type of footwear, there is also a simpler explanation.
Before the creator’s explanation, let’s put these shoes into context.
The price of a pair starts at $800 and can go up to $6,000.
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Louboutin got the idea to create these shoes in 1993, when an employee had her nails done red. Louboutin lent him his nail polish bottle and sketched the first Louboutin shoes.
Going back to the cost, in 2013, when the New York Times asked Louboutin why the shoes were so expensive, he replied “it’s the cost.”
“It’s very expensive to make shoes in Europe,” he said.
From 2008 to 2013, Louboutin said, production costs doubled, as the euro was initially stronger than the dollar. In addition, Louboutin completed the competition for quality and fierce materials. They are usually brought from Asia.
In another interview with Business Insider, David Mesquita, co-owner of Leather Spa, says that another variable that contributes to the high price of the famous shoes is the difficulty with which the brand manages to find people to make them. manual with some details.
You can read an explanation of the price of these shoes here.
Many design details are done by hand. It matters who creates the shoes, what the factory’s production costs are, and so on. And, of course, the materials used also matter,” said Mesquita.
For example, a pair with Swarovski crystals costs around $4,000. A pair with raccoon skin details costs about $2,000.
And yet, why do people agree to pay these exorbitant prices? They have become the symbol of a certain social status. In other words, we buy the image, the brand name, and the status that these shoes convey, not the shoes themselves. 🙂